Pay-Per-Click Advertising

Paid Campaigns Built Around Profit, Not Impressions

Paid media is the fastest way to put your offer in front of people who are ready to buy — and the fastest way to waste a budget if the targeting, tracking and landing pages are not right. Byteharvest runs Google and Meta campaigns with tight conversion tracking, disciplined budget control and reporting you can actually act on.

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Why It Matters

Most Wasted Ad Spend Is a Tracking Problem

When a campaign underperforms, the instinct is to change the creative or raise the bid. In our experience the real cause is usually further upstream: conversions are not being tracked properly, so the platform is optimising towards the wrong signal and confidently spending your budget on the wrong people.

Indian CPCs have risen sharply across competitive categories, which makes precision matter more than reach. A campaign structured around genuine purchase intent, with clean conversion data flowing back to the platform, will comfortably outperform a larger budget spent broadly.

We set up measurement first, then structure campaigns around your actual margins — which services are worth bidding aggressively on, which are not, and where the click should land. Every rupee is traceable to an outcome.

What the engagement includes

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Google Search & Performance Max: High-intent search campaigns and PMax structured around your profitable services, with rigorous negative keyword management.

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Meta Ads (Instagram & Facebook): Audience, creative and offer testing for consideration-stage demand — built for Indian mobile-first browsing behaviour.

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Conversion Tracking & Server-Side Setup: GA4, Google Ads and Meta conversion tracking configured correctly, so optimisation runs on real outcomes rather than proxy clicks.

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Landing Page Optimisation: Dedicated, fast-loading landing pages matched to ad intent — the single biggest lever on cost per enquiry.

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Remarketing & Retargeting: Structured sequences that bring back the majority of visitors who leave without converting the first time.

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Budget Discipline & Reporting: Clear monthly reporting on spend, cost per qualified lead and return — with recommendations, not just numbers.

Our Process

How a ppc engagement runs

01

Account & Tracking Audit

We review existing campaign structure, wasted spend and — most importantly — whether your conversion tracking is telling the truth.

02

Strategy & Structure

Campaign architecture, keyword and audience selection, budget allocation and offer positioning built around your margins.

03

Launch & Test

Campaigns go live with structured creative and landing page tests running from day one, not added later.

04

Optimise & Scale

Weekly optimisation, monthly reporting, and budget shifted towards whatever is proving profitable.

Works Well With

PPC rarely works alone

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FAQ

PPC — Frequently Asked Questions

Straight answers to what Bengaluru businesses ask us most about ppc.

What is a realistic monthly ad budget to start with?
It depends entirely on your category and competition, but for most Bengaluru SMEs a meaningful Google Ads test starts around ₹50,000–₹75,000 per month in media spend. Below that, the data comes in too slowly to optimise against. We will tell you honestly if your budget is too thin for the market you are targeting.
We work on a flat monthly management fee rather than a percentage. A percentage model quietly rewards an agency for spending more of your money, which is not an incentive we want in the relationship.
It comes down to whether demand already exists. If people are actively searching for what you sell, Google captures that intent directly. If you need to create awareness or your product is visual, Meta usually works better. Most of our clients run both, weighted differently. We cover this in detail in our guide on Meta Ads vs Google Ads.
Yes, and it is often the fastest win available. We audit the account first and show you exactly where budget is leaking before recommending any restructure. You keep ownership of your ad accounts throughout — always.
You do, without exception. We work inside your accounts under agency access. If our engagement ever ends, your campaign history, audiences and conversion data stay entirely with you.

Paying too much per lead?

We'll audit your existing Google or Meta account for free and show you exactly where the budget is leaking.

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