Case Study
Apollo Public School
A modern digital home for parents and students
Apollo Public School needed a site that answered every practical parent question before an enquiry — and that performed hardest during a narrow admissions window.
We structured the site around what parents genuinely evaluate: curriculum and board, fees, facilities, transport, faculty and the admissions process itself — each with its own clear page.
Campus storytelling through photography and video carried the part a brochure cannot: environment, atmosphere and how the place actually feels.
Local and board-specific SEO built visibility for how parents search in practice, with paid campaigns concentrated into the peak enquiry months of the admissions cycle.
What we did
- Website: One clear page for each question a parent weighs — curriculum and board, fees, facilities, transport, faculty and the admissions process — so nothing has to be chased by phone.
- SEO: Local and board-specific visibility built around how parents phrase searches in practice, rather than around the terms the school uses internally.
- Admissions campaigns: Budget concentrated into the peak enquiry months of the admissions cycle instead of spread flat across the year, with campus photography and video carrying the atmosphere a brochure cannot.
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