Case Study
Apollo Aksharadhama
Clearer admissions journeys and stronger school discovery
A second Apollo campus with a distinct catchment and its own positioning — and the same core challenge of converting parent research into campus visits.
We built a distinct digital identity for the campus while keeping it recognisably part of the wider Apollo group, so the two schools support rather than cannibalise each other in search.
The admissions journey was mapped end to end, from first search through enquiry, campus visit and application, with follow-up automation so no interested parent went unanswered.
Geo-targeted campaigns focused spend on the realistic transport catchment rather than the whole city, which meaningfully improved cost per qualified enquiry.
What we did
- Website: A distinct identity for the campus that stays recognisably part of the Apollo group, with pages built around what parents actually evaluate — board, fees, transport, faculty and facilities.
- SEO: Search separated cleanly between the two campuses so they reinforce each other instead of competing, plus local and board-specific visibility across the campus catchment.
- Admissions campaigns: Geo-targeted spend limited to the realistic transport catchment rather than the whole city, with the journey mapped from first search through enquiry, campus visit and application, and follow-up automated so no parent goes unanswered.
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