Case Study
Othisis MedTech
A distinctive digital presence built for discovery
Othisis had a strong technical proposition and almost no organic visibility. The brand read as impressive to people who already understood it, and as abstract to everyone else.
We started by rewriting the positioning in plain language — what the product does, who it is for, and what changes for them — then rebuilt the site structure around that rather than around the internal org chart.
With the story clear, we built out the search side: a keyword map covering category, problem and comparison terms, technical fixes to indexation and page speed, and content that gave search engines something substantial to rank.
The result is a site that explains itself to a first-time visitor in under thirty seconds and now ranks for the terms Othisis' customers genuinely search.
"Byteharvest turned our SEO into a real growth channel. In a crowded, competitive space they got us ranking for the terms our customers actually search — and the organic enquiries have followed. A sharp, reliable team."
What we did
- Strategy: Positioning rewritten in plain language — what the product does, who it is for, and what changes for them — replacing copy that only made sense to people who already understood it.
- Content: Substantial material built against category, problem and comparison terms, giving search engines something worth ranking instead of a thin brochure site.
- Design: Site structure rebuilt around the customer's decision path rather than the internal org chart, so a first-time visitor understands the offer in under thirty seconds.
- SEO: A keyword map across category, problem and comparison intent, with technical work on indexation and page speed to make the content reachable.
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