Case Study
Kids Growth Clinic
Local visibility and a trusted parent-first experience
Kids Growth Clinic needed to be found by parents searching for paediatric growth concerns — a category with high anxiety, heavy research and very specific search language.
We built a content programme around genuine parental concerns and search behaviour, written in accessible language and grounded in the clinic's own clinical expertise.
Local SEO put the clinic in the map pack for its catchment, with a review generation process that built social proof from families already being treated.
The site was rebuilt to load quickly on mobile, present the doctors' credentials clearly, and make booking an appointment straightforward from any page.
What we did
- SEO: Built around the very specific search language parents use for paediatric growth concerns, a category where the wrong terminology means being invisible to the people who need you.
- Local: Map pack visibility across the clinic's catchment, with a review generation process drawing genuine social proof from families already being treated.
- Content: A programme grounded in the clinic's own clinical expertise but written in accessible language, addressing real parental concerns rather than chasing keyword volume.
- Website: Rebuilt to load quickly on mobile, present the doctors' credentials prominently, and make booking an appointment possible from any page.
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