Case Study
Greenoz Solutions
A clearer story for a complex, impact-led offer
GreenOz sells something genuinely complicated to a mix of commercial and institutional buyers. The old site made prospects work far too hard to understand the value.
We rebuilt the website around the buyer's questions rather than the company's capabilities — leading with the outcome, then the method, then the credentials, in that order.
Performance was the second priority. The new build loads fast on mobile, passes Core Web Vitals, and carries proper schema markup so search engines can parse what the business actually offers.
Alongside the build we ran an SEO programme covering technical foundations, service page optimisation and content targeting the problem-aware searches that precede a serious enquiry.
"Byteharvest built us a clean, fast website and backed it with solid SEO. It looks the part, loads quickly, and is bringing in the kind of qualified enquiries we were after. Genuinely great to work with."
What we did
- Website: Rebuilt around the buyer's questions rather than the company's capabilities — outcome first, then method, then credentials — and engineered to load fast on mobile and pass Core Web Vitals.
- SEO: Technical foundations, service page optimisation and structured data so search engines can parse a genuinely complex offer, plus content targeting problem-aware searches.
- Content: One clear explanation of a complicated proposition, written to work for both commercial and institutional buyers without needing a sales call to decode it.
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