Case Study
GKCA Global
Stronger authority and a cleaner path to enquiry
For an advisory firm, the website is a credibility test. GKCA's existing site was clearing that bar for people who already knew the firm, and failing it for everyone arriving cold.
We restructured around service lines and client type, so a visitor can find their own situation quickly instead of reading through a generic capabilities list.
Content work focused on demonstrating expertise in public — practical guidance on the questions clients ask before they engage, which builds trust and captures search demand at the same time.
The enquiry path was simplified to a short form and a direct route to a named person, which suits a category where people want to know who they are actually going to speak to.
What we did
- Website: Restructured by service line and client type so a visitor finds their own situation quickly, ending in a short enquiry form that routes to a named person rather than a general inbox.
- SEO: Search visibility across both the India and UAE practices, targeting the questions clients research before they are ready to appoint an adviser.
- Content: Practical guidance published in public on the questions clients ask before engaging — work that demonstrates expertise and captures search demand at the same time.
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